Add below script in <head> .... </head> section in master page : <script type="text/javascript" src="http://demo.haacked.com/hide-anchor/lib/jquery-1.3.2.min.js"> </script> <script type="text/javascript"> $(function() { var $spans = $(".menu-horizontal span"); var val = "My Content"; if (val) { //alert(val); $spans.filter(':contains(' + val + ')').show(); $spans.filter(':not(:contains(' + val + '))').hide(); } else { $spans.show(); //alert("m here"); } }); </script>